Brand New, Brand Me?

“Personal branding, by definition, is the process by which we market ourselves to others.” This is the essence of an article by Dan Schawbel called, “Personal Branding 101; How to Discover and Create Your Brand.” What is my brand and what do I stand for? My current job is librarian, but my brand may have more to do with writing for children. Do I even need a brand? While one may question the need for self-marketing, if one tumbles into the adventure of looking for a new job, the value of having a personal brand may suddenly become apparent. An individual may already have a personal brand of sorts, in fact, and not even know it.

This topic interests me, not because I am currently searching for a new job, but because I am launching into the world of digital publishing and realize that, as an author, I am responsible for the promotion and branding of my books. If I want to sell books and reach an expanding readership, I have to build my brand. So far, my children’s sermon website, Kidsermons.com, does have links to purchase my books, but it exists mostly to give pastors a free resource for their time with the children on Sunday morning. The digital book I am currently working on, however, has no connection to the children’s sermon site and I realize that I will have to create another online presence that can highlight a new category of illustrated children’s books. I have a lot of work to do.

One shouldn’t wait to start building a personal brand until there is a desperate need, of course; it should be a process that sculpts itself over time. As soon as a person begins posting content online, in fact, a personal brand is already being developed. In talking with others about our digital footprints, I have often said that the internet makes it hard for someone to lead an anything-but-transparent life. Even previously posted blogs, websites and photos that have been purposefully removed can be looked up again through sites like the Internet Archive. Your digital footprint is pretty much permanent. As Dan says in his article, “transparency and authenticity are the only means to survive and thrive in this new digital kingdom,” so be careful where you step.

Even if you are building on an old “brand you,” there are many things you can do to help your image, as long as everything that you post is true and truly you. If your Facebook page has good, positive content, then that is a good start to “Brand You.” (Students should be reminded of the visibility and permanence of Facebook material before they enter high school as colleges can search these sites as part of their acceptance decisions.) But beyond Facebook, it is even more important to have a personal webpage or blog. While I have and maintain both, I realize that they do need a lot more work.

When I do a search of my name, Ruth Ingulsrud, on the web, I find 86,700 results. The first result to pop up references my wonderful sister-in-law, whose maiden name was Ruth Ingulsrud, and who is now the Chancellor of Kwansei Gakuin and goes by the name of Ruth Grubel. Most of the other references were mine, but I saw one important reference that was sorely out-of-date. I realized that I need to update my online resumé. To help with this process, I can use the helpful information found on another of Dan Schawbel’s pages on building the “Ultimate Social Media Resumé.” I don’t know if I will end up with the “ultimate” but I hope it will be better than what I currently have. I can do so much more now with the ability to embed video and photos and to include links to social networks and forums, blogs and wikis. I’m realizing that a personal brand does not create a brand-new you, but it can show your strengths and gifts in a brand-new way.

A Look at Linking or Hypercard Revisited

 

Inanimate Alice represents a paradigm shift in how we approach reading and writing instruction,” states an article posted on the National Writing Project website. I’m reading this piece that reviews and promotes a book it touts as “the leading example of this transmedia phenomenon is the born-digital story.” Really? Haven’t they ever heard of hypercard? Wow; maybe I’m just too old to be reading this article. Twenty-some years ago, I remember purchasing and playing with quite a few interactive stories with my three-year old son. He loved them. He could make different things happen in the stories by clicking on various choices. There were several options on many of the pages and the story had a variety of endings.

The stories used a very neat piece of software called “Hypercard” which was pretty simple but worked quickly and worked well. Amanda’s Stories was one of the early examples. The stories were simple, creative and interactive. Manhole was a more sophisticated later example. The brothers who designed Manhole went on to create Myst, a virtual, explorable world with countless adventure permutations. These are just a few early examples of transmedia storytelling which invite (and actually require) reader participation. Hypercard was simple enough for my four year old computer-loving son to make an interactive story of his own with some help from techie-hubby.

Here is one area where computers are encouraging more brain activity instead of passive consumption. This is encouraging. In the school library where I work, many students come after school to use the computers to access games. They tend to gravitate towards the less mentally-demanding games that involve shooting some sort of missile, balls or birds or what-have-you, at a moving target. Although I have explained to them again and again that the only games they are allowed to play in the library are educational ones, they still try to justify their choice by explaining that they have to aim correctly to shoot the object. “And is your brain working hard? Are you having to think to figure things out and solve problems?” I ask. “Not really,” they usually admit, and then they find a more challenging game that involves logic or physics puzzles like Civiballs, or teaches typing skills like Super Hyper Spider Typer, or encourages them to practice math problems like IXL Math.

I have started to set up links that they can easily access through the CAJ library site that takes them directly to games which exercise their brains. The typing links are up, but I have more to do in this area. It would be fun to set up some interactive computer stories accessible through the library website as well. In the past, students have requested “Choose Your Own Adventure” type stories, but we only have a few of these in the library. In paper form, they are a bit cumbersome and awkward to read, but the digital platform is perfect for this sort of thing. I expect to see more of these books with embedded, applicable links becoming available in the future, and would hope that many new offerings would become available that challenge readers to exercise many different skills and areas of learning: physics, biology, math, literature, history, etc. In order to bring the story to a satisfying conclusion, for example, the reader would have to solve problems or figure out the optimal storyline choice. Interactive stories and texts that exercise the brain and teach curriculum would be a welcome addition to our school library and textbook resources.

Update:

Here are a few resources that I was guided to after posting this article … (thank you Lorraine Hopping Eagan) :

Interactive MathStory-Game:  http://www.kosjourney.com/

Blog about Transmedia:   http://www.transmediakids.com/

Robot Heart Stories project:  http://www.indiegogo.com/Robot-Heart-Stories

Laura Fleming’s Blog:  http://edtechinsight.blogspot.com/

Cyberbullying

As of this year, 34 of the United States of America have laws in place that relate to cyberbullying, electronic harassment or bullying among minors in a school context. Every state has some sort of law in place that addresses related issues such as cyberstalking or cyberharassment, which do not necessarily relate to students specifically. Details of these laws and links to their respective codes can be found at the NCSL (National Conference of State Legislatures). It’s good that these laws are in place, but students need to know what these laws are and what, if any, consequences or teeth that they might bear or bare, as the case may be. The laws are there, but often the awareness is not. It’s a bit like the intergalactic hyperspace highway plans stored in the basement of some government agency in Douglas Adams'”Hitchhiker’s Guide to the Galaxy” explaining to the public that their planet would soon be removed as part of the construction process and that they had better find another place to live. When the earth residents seem affronted at the inevitable and precipitous destruction, they are calmly told that the plans had been there for decades; they merely had to look at them if they wanted to be informed.

We want our students to be informed, even if they don’t know that they should be. The consequences of bullying (for both victims and perpetrators) are too serious and potentially permanent to be ignored. There have already been many cases of cyberbullying that have led to suicide. We know that much. We also know that material flung into the sticky web of the internet has a way of hanging around for a long time, and possibly permanently. The spoken word or the physical push does not usually leave a traceable and permanent record. Barbed words and malicious images downloaded into cyberspace, however, can replicate at an amazing rate and be stored forever.

Every school should have a visible and intentional policy in place that relates to cyberbullying. Students should know in detail what sort of behavior is unacceptable and what are the immediate consequences of that behavior. They should understand that what they do in high school in cyberspace can follow them to college and on into their early job searches. There are many good things about being able to quickly connect with the rest of the world, but students should also be aware of how visible their online activities are.

My daughter in high school was not aware of any cyberbullying incidents at her own school, but she knew about the sorts of things that had gone on in other areas. At our school, we do have some specific policies in place that address this sort of thing, but the information should be more visible and accessible, and the parents need to be better informed. Misuse of computers needs to have definite consequences as well. Currently, a student may lose a cell phone or iPhone for a day if it is being misused, but when caught computer gaming on a laptop, for example, on school grounds during the instructional day, there is no real consequence besides being asked to stop. Perhaps we need to have some firm rules and consequences in place. This is one area that will be addressed by the colleagues from my school in our final project for this current COETAIL course.

 

Collecting the Collective

by Kalexanderson

I have often wondered, as our world becomes more complex and global knowledge is added at an exponentially increasing rate, how a student will ever manage to have, even a reasonably basic overview of all that they should know by the time they complete their degree. It is even more impossible now, to know everything that there is to know. It seems that a student who has specialized in one area of knowledge early on, and has thus been able to dive deeper into its complexities, has an advantage in the job market over a student who has a shallower but wider range of knowledge. In each area of expertise, one has to learn such a vast amount of material before one can go further and become a pioneer in new and crucial findings and discoveries.

The idea of a “collective intelligence” as outlined in the MacArthur white paper, “Confronting the Challenges of Participatory Culture: Media Education for the 21st Century” has very important ramifications for how we prepare our students for their higher education experience and their eventual participation in the work force. Understanding that shared knowledge from a base of varied expertise can accomplish so much more than trying to progress on the acquired knowledge of just one or few individuals allows us to structure learning where students can become an expert in one area of their studies. If we can let go of the insistence that all students learn exactly the same thing (and in exactly the same way), we can allow students the thrill and edification of being responsible for teaching his or her peers. This approach has been successfully enacted in history classes, for example, where each student takes on a persona of a historical character, researching their possible actions, motives and background so that they can participate in a writing or role-playing exercise that uses actual historical events to guide the classroom action. 

This “collective intelligence” is clearly valued as students search online for resources relating to school assignments, artistic searches for music or images and for purposes of pure entertainment. We learn to sort through the vast ocean of material to find the very best or exactly what we need for our purposes. We use what is already out there for our own individualized purposes. Artists and scholars have always borrowed and built on the work of their predecessors. The issue of copyright and correct attribution, however, has never been more important than it is now.

The richness of a collective intelligence has a parallel in the collective creativity of an increasingly accessible and digitized world. We all benefit from being able to access material from so many sources, both contemporary and historical. There has to be a happy medium somewhere between completely free “borrowing” of material and copyright fossilization. The Disney company, for example, although it has borrowed freely and often without attribution is constantly pushing back the copyright cutoff date to protect access by the public to creatively borrow Mickey Mouse. Ironically, Mickey’s debut film “Steamboat Willie” was a parody of an early Buster Keaton film, “Steamboat Bill, Jr.” and thus, Mickey began his ascent to stardom by building on the works of others and referencing the popular culture of his day. Interesting that the Disney company does not think this sort of thing should continue when it begins to be applied to the company’s own proprietary material.

Copyright Disney; this low-res. screen shot qualifies as fair use under United States copyright law.

Despite my indignation over Disney’s apparent hypocrisy and although I am still a bit confused about all of the rules and regulations attached to what materials we can use and for which purposes, I know that it is essential to teach students to properly attribute all media used in reports and presentations. We carefully teach MLA format and run submitted papers through various plagiarism checks, and we should be as thorough when scrutinizing borrowed images, music and video clips as well. We should not, however, discourage incorporation of such a vast store of resources for fear of an error in attribution. For the most part, students, who are not out to make money from someone else’s creativity, are not targets of the copyright police. We can guide them to sites like Creative Commons that provide images with a more relaxed attitude about sharing and make sure that they do give credit where credit is due. The better students are prepared to collaborate with the collective intelligence and the collective creativity of their world, the better they will be prepared to craft new and compelling ideas, inventions and art to grace our collective consciousness.

If You’re Not Prepared to Be Wrong…

“If you’re not prepared to be wrong, you’ll never come up with anything original.” Used to be, when we were wrong, only a few people knew about. Now with the internet removing layers of privacy, we can be wrong much more publicly. What does this mean for my creative endeavors, and what does this mean for my kids and the students whom I am teaching? Fear does tend to choke creativity.

I was recently watching (again) Ken Robinson’s Ted Talk entitled, “Schools Kill Creativity.” This statement about being prepared to be wrong, resonated with me. I thought about how differently I approach writing assignments as opposed to how I approach math assignments. I love writing. I hate math. Writing can have an infinite number of brilliant solutions to a literary proposition. Math seems to always only have one. It automatically carries the fear of being wrong.

What if we taught math in such a way as to invite creativity… somehow? Of course, you eventually have to come up with the right answer. But I remember my son coming home from school one day when he was in fifth grade in an accelerated learning program when they had a visiting mathematician. This teacher invited the students to use any method to solve a problem, as long as they could show that their method would work consistently for other related problems as well. Good challenge for a kid who liked to make up stuff. If he didn’t know the answer to a question, he would often just make something up and then back up his statement with some invented, but plausible, resource. (He soon found that many grown-ups were gullible.) So, with a compelling challenge in front of him, and no fear of being wrong, my fifth-grader came up with a completely new method which worked consistently and suddenly enjoyed doing math.

And to add to that “If you’re not prepared to be wrong” statement…. if you’re not prepared to be hurt or be put into some sort of danger, you will never fully understand your world. This is an idea supported by another “Ted Talk” entitled, “5 Dangerous Things You Should Let Your Children Do,” Before I watched this, I thought about the dangerous things I let my children do… climb trees and jump out of trees into big leaf piles, whittle with knives, go online, argue with their teachers, climb around and explore the rooftops of tall buildings (I won’t tell you where, but it’s in Tokyo) and plank. These are things that I allow them to do, fully understanding the risks. (Yes, they have gotten some poor grades in subjects that they know well because of the arguing…. but at least they competently supported their arguments.) But against the risk of doing these things, I have to weigh the risk of not doing these things. No risk, no experience… and no learning to climb, to control a blade, to manage a digital footprint, to hone an argument, to internalize architecture or to strike a silly pose. The benefits outweigh the risks. And thankfully, there have not been any major accidents. So far the most dangerous thing that my daughter does every day, is to commute to school. She’s been hit by cars a couple of times, and no, the cars did not have the right of way. They just didn’t see or stop in time. But the accidents have not been serious, thank the Lord.

Nowadays, the worry over online risk is causing many to throw up so many shields around their children and their students, that authentic and educational engagement with the rest of the world is not possible… but at least they’re safe. Of course, the predators we are so worried about are much more likely to come from a child’s own family or social contacts, and much less likely to be an online creeper. Recent research shows that most fears on online predation are unfounded, but the worry persists. As the linked article explains, “Perverts trolling for cute kids on MySpace would have about as much luck dialing numbers out of the phone book and asking for a date. It just doesn’t work and they know it.” The online world is not more dangerous than the physical world. We teach kids all kinds of safety rules about fire, traffic, strangers, eating sticky candy off the floor… Teaching children from an early age the basics of online safety and etiquette is undoubtedly the best way to ensure that they keep themselves safe and continue to be savvy and cautious as their online presence increases.

If a student has taken some risks, both physically and mentally, that student can be much better prepared to take on a world full of dangers and challenges that are constantly changing and evolving. If their brains and their attitudes are not trained to deal with the new and the dangerous, then they will have a much harder time surviving in the workplace as skill needs change at increasing rates. Letting students try new things and training them to thrive on solving problems in their own way is the best preparation we can give them.

Emerging from Flatland

I spent the day at ASIJ attending a workshop for school librarians that presented two speakers; one spoke about library space redesign and the other spoke about the shift from paper-based book and information sources to electronic books and the vast information sources of the internet. After listening to the second speaker, Sherman Young, the author of “The Book Is Dead,” I became more aware of the paradigm shift occurring in the world of publishing, books and authorship. One thing Sherman said that struck me was the idea that a book is “a process; it takes time to write.” When we include the time spent in process and reflection, he explained, as well as the consumption and digestion on the part of the reader as they struggle to construct the reality of that book’s story or concept, then the total navigation time of a well-processed book is considerable. And to continue this idea further, for authors publishing in today’s plethora of platforms, the book becomes even more of a process.

As an author struggling to re-publish material in various new formats, including EPUB, I realized that I was wrestling with the idea that books no longer need be two-dimensional, but now contain the possibility of added dimensions, especially when those dimensions enhance the actual content instead of merely adding superficial bells and whistles. There are so many possibilities that it is hard to envision all the permutations. I feel a bit like a paper doll peeling itself off of the two-dimensional flat page and realizing that there is a huge third dimension that is begging to be explored. So, off we go, exploring the lands beyond the pulp flatlands, hoping to be able to learn from and contribute to this strange, new, puffy world.

Muh-muh-muh my corona….

This was the photograph (or close to it) that caught my eye as we wandered about in the atrium of our school. The teachers were engaged in a creative learning exercise, and we were told to choose one photograph… pages of National Geographic magazines were scattered along the walls, waiting to be chosen. I was drawn to this singular image, like space debris to a black hole. Yeah, sometimes I feel like debris. So I snatched it up and then tried to figure out why. Why was this suddenly my corona?

Contrary to what some early humans believed, having the sun blocked out in your part of the world (or in a temporary portion of your life), does not mean the end of the world… it is actually an opportunity for a new perspective… a chance to see what is not always visible in your life. The corona, the crown of the sun, is only visible during a total eclipse. Some opportunities or qualities in your life are only visible during the times of deepest darkness. And you know, often the life darkness does not last that long… just as in an eclipse, when you have only a few moments to see that shimmering halo around the sun, your moment of seeing in the dark can be fleeting. Get the most out of it.

One of our group members mused that she did not recognize it as an eclipse at first. It looked to her life an extreme close-up shot of an eye. The black circle was the pupil. Interesting how one thing can represent two opposite concepts. It is either the very solid moon blocking the circle of life, or the window to the soul; the pupil that, with its blackness absorbs everything it sees. An impediment or an invitation. So many things in life go either way. So many times, it seems my life could go either way… sucked down into the black hole and being absorbed into emptiness or absorbing everything that an eclipse of my life has to teach me.

The Quiet is Coming!

On my first day of work as elementary school librarian, I watched as small groups of young students trooped in and plonked themselves down on the carpet to absorb the library vibe and meet the new librarian. I introduced myself and explained about story time and the exciting prospect of being able to borrow books. “And if a class is really good about listening to the read-aloud, and if they are very quiet, you will get to meet some of my puppet friends who live in the library.” Their big eyes scanned the top shelf where the various puppet animals were perched, waiting to speak to them.
“Do they talk all by themselves?” asked one little girl. “No,” I replied. “They are a bit shy. They only talk when they’re right next to me.” Well, that made perfect sense to them. Still, they studied the puppets for any signs of movement while they sat very still.
As one class stood up to file out, a little boy raised his hand very high in the air. “Yes?”
“Quiet,” he declared, “is coming!” Quite a statement from a Kindergardener who are not typically known for bringing quiet to anything. He had determined that he would be so quiet, however, that the puppets would be brave enough to speak. We’ll see if he succeeds.
Little did I know how prophetic that statement would be. I had learned to associate school with noisy, engaging, relentless activity. As a teacher in a self-contained classroom of 5th graders, I was always listening and looking in several directions at once. I had learned to distinguish productive noise from distracting chatter. I could sense conflict almost before it happened. I could hear someone being excluded from group work. Working in the library is much different. The quiet was coming, indeed. I often wonder if the students are still in the building, it’s so quiet. The background clamor of the playground does not penetrate the glass walls and stacks of books. The quiet is here. It picks me up off the ground and I sometimes feel as if I am a spirit, floating among the shelves, silently sliding volumes back into their spaces.

Getting a Grip

It’s amazing how a little thing can mean so much. I was almost done with my grocery shopping, just an afterthought wander through the local store after having dropped off Joel’s only suit jacket at the dry cleaner’s. (Note to self… fix the small hole in the right sleeve that the sharp-eyed counter lady pointed out.) Turning in to the frozen confection aisle, I was thinking about lemon ice cups, when I felt an insistent bump at my left hip. An intent face turned up towards me. “Konnichiwa!” It was the little girl from down the street who often shows up at our door looking for 12-yr. old Elsa, who is usually kind enough to play energetically with her outside. I didn’t know how to tell her, in Japanese, that we were finally back from the lake and that Elsa would be home once again. I wondered how many times she had turned up on the door step during the three weeks that we were away. How many times had she stood and knocked with no one there to answer the door? But now we were back and school would be starting once again.

She put her hand up in the air and solemnly waited for my hand to meet it in a “high-five.” I met her hand and our fingers interlaced in a friendly, easy embrace. Her mother came around the corner as we exchanged greetings and she smiled warmly as if to say, “Kindness to my child is kindness to me.” With children, the language barrier does not seem so vast or insurmountable. The brief clasp reminded me of the gift I’ve been given. Even though the past year had tattered my confidence, the gift was still there, as solid as ever. There was that flash of understanding, a kinship with children that allows me to be young and old at the same time. Kids know that I get them. It’s easy to pay attention to them; to understand what they are saying. So much harder to understand the parents; always a struggle to stay on the adult wavelength when a child is there with so many important and honest and intriguing things to say.

Another school year starting. A year of listening and learning from the children; of finding out how to teach and reach each individual. A puzzle and a challenge worth solving. Once again I know that teaching is my bliss. It is why I am here.

Walking the Taught Rope

Who would have thought teaching would be so dangerous? Stepping out on a rope stretching from August to June, spanning a multitude of subjects and disciplines, holding a pole festooned with such a motley mobile of educational accouterments that it would cause Calder to turn in his grave. The audience is below; a smattering of smiles and smirks; some applauding every step and some waiting for the spectacle of a fall. There is no net. This is the real world, after all.
Once you step out onto the rope, there is no backward, only forward. Each step is a sigh of amazement that the rope is still beneath your feet. Each wobble is a gasp of doubt that the balance will remain. One, two, three… eyes on me, as you step gingerly across the void. As you teach, you are taught. There is the ever-present tension in the rope you tread; the threads of necessary knowledge are intertwined with the windings of wisdom. A strong rope needs both… and the teaching must be taut.
Your eyes look straight ahead; the goal of this careful crossing must be your ever-present focus. A second of distraction can be disastrous. Don’t look down; look forward to the goal. Be centered. Be balanced. What is the point of all this? What learning do you want to facilitate? Are those spit balls being shot on either side of you? A taught-rope walker must have exceptional peripheral vision. You identify the perp without a pause in your pace, without turning your face. “Take that paper pulp out of your mouth and drop it in the garbage can. That is not what we meant by recycling.”
Half-way across the chasm, you stop to ponder your progress. The quiver is gone, your step more certain. The pole is no longer a burden but a tool for balance. You pause your pace for a bit of interpretive dance, which captivates the audience but garners a glare from the ever-present ringmaster. Ignore the glare, shrug off the stare. For whom do you perform, after all? They follow you with their eyes. If only they would learn to focus, not on the walker, but on the path; the taut rope that catches every step.